Provisional · +5% MoM
Board report · July 2025
In reviewSOH board pack,
made interactive.
A browsable version of the July 2025 board report, paired with the KPI workbook and an OpenAI-backed query panel for asking questions across both source materials.
Adj. revenue +5%
£11.8m
Provisional · +5% MoM
Contribution +6%
£1.4m
Provisional · +6% MoM
Adjusted EBITDA +12%
£330k
Provisional · +12% MoM
Cash on hand
£10.4m
Provisional · +£0.3m MoM
Provisional · +6% MoM
Provisional · +12% MoM
Provisional · +£0.3m MoM
Provisional · c64k weight-care orders
Provisional · 19k+ five-star UK reviews
Overview
Strategy & overview
Strategic frame
- Building trust through personalised care
- Operational excellence through intelligent automation
- Global growth powered by a scalable digital platform
- Being a responsible business in everything we do
Board signal
Provisional July view: UK weight care continues to lead growth and Germany builds on the Ozempic launch, while Australia begins a measured PPC relaunch as Forge stabilises. Figures are draft and pending department sign-off.
Strategy-on-a-page carried forward; no change pending Q2 scorecard refresh.
Source pages for this section have not been added to the July 2025 pack yet.
CEO
CEO report
Draft narrative covering UK momentum, DE Ozempic scaling and the AU PPC relaunch.
Source pages for this section have not been added to the July 2025 pack yet.
Financials
Group financials
Provisional group result; bridge per market and contribution split now included per the June actions.
Source pages for this section have not been added to the July 2025 pack yet.
Markets
Market performance
Awaiting AU post-relaunch data and final DE channel-diversification numbers.
Source pages for this section have not been added to the July 2025 pack yet.
People
People
Hiring pipeline and eNPS follow-up actions in progress.
Source pages for this section have not been added to the July 2025 pack yet.
Operations
Operations & supply chain
Royal Mail pilot live across 10% of parcels; ERP installation underway.
Source pages for this section have not been added to the July 2025 pack yet.
Clinical
Clinical
GP notification pathway revision and new GLP-1 lines progressing.
Source pages for this section have not been added to the July 2025 pack yet.
Product & tech
Product & technology
Forge readiness dashboard build and CRO experiment sequencing from the offsite.
Source pages for this section have not been added to the July 2025 pack yet.
Actions & decisions
Actions & decisions
Open actions (5)
- Done Run a detailed Australia (Forge) launch retro while it is fresh
Owner: EP (lead) · Forge update · raised 2025-05
Retro completed; learnings feeding UK/DE launch readiness.
- In progress Build a view of new patients vs LTV and the mechanics of customer lifetime value
Owner: MH · Board pack review · raised 2025-05
- In progress Ensure all pages have targets defined
Owner: All · Board pack review · raised 2025-05
- Open Stand up the Forge readiness dashboard of KPIs and foundational must-haves
Owner: Sami · Product & tech · raised 2025-07
Tracks the June board decision before any UK/DE migration.
- Open Report Royal Mail pilot performance and cost tracking
Owner: James · Operations · raised 2025-07
Decisions (1)
- Relaunch Australia paid campaigns as Forge stabilises
Exec · 2025-07
Provisional — measured PPC relaunch to regain share lost during the migration.
KPI data
KPI workbook explorer
| Sheet | Section | Metric | Period | Value |
|---|---|---|---|---|
| 0. Summary - Monthly | Group | SessionsTotal # of sessions | 2025-06 | 1,256,214 |
| 0. Summary - Monthly | Group | SessionsTotal # of sessions | 2025-05 | 1,214,122 |
| 0. Summary - Monthly | Group | Assessments started# of assessments started | 2025-06 | 220,368 |
| 0. Summary - Monthly | Group | Assessments started# of assessments started | 2025-05 | 223,110 |
| 0. Summary - Monthly | Group | Assessments completed# of submitted assessments | 2025-06 | 110,244 |
| 0. Summary - Monthly | Group | Assessments completed# of submitted assessments | 2025-05 | 108,555 |
| 0. Summary - Monthly | Group | Assessment completion# of submitted assessments / # of assessments started | 2025-06 | 0.5 |
| 0. Summary - Monthly | Group | Assessment completion# of submitted assessments / # of assessments started | 2025-05 | 0.49 |
| 0. Summary - Monthly | Group | Shipped orders# of orders which are shipped | 2025-06 | 76,339 |
| 0. Summary - Monthly | Group | Shipped orders# of orders which are shipped | 2025-05 | 73,527 |
| 0. Summary - Monthly | Group | AOV £Adjusted monthly revenue (net of refunds) / total monthly orders | 2025-06 | 151 |
| 0. Summary - Monthly | Group | AOV £Adjusted monthly revenue (net of refunds) / total monthly orders | 2025-05 | 145.3 |
| 0. Summary - Monthly | Group | Adj Revenue (k) - excl. OtherExcludes other | 2025-06 | 11,531 |
| 0. Summary - Monthly | Group | Adj Revenue (k) - excl. OtherExcludes other | 2025-05 | 10,686 |
| 0. Summary - Monthly | UK | SessionsTotal # of sessions | 2025-06 | 1,107,970 |
| 0. Summary - Monthly | UK | SessionsTotal # of sessions | 2025-05 | 1,046,919 |
| 0. Summary - Monthly | UK | Assessments started# of assessments started | 2025-06 | 201,546 |
| 0. Summary - Monthly | UK | Assessments started# of assessments started | 2025-05 | 201,410 |
| 0. Summary - Monthly | UK | Assessments completed# of submitted assessments | 2025-06 | 98,900 |
| 0. Summary - Monthly | UK | Assessments completed# of submitted assessments | 2025-05 | 95,691 |
| 0. Summary - Monthly | UK | Assessment completion# of submitted assessments / # of assessments started | 2025-06 | 0.49 |
| 0. Summary - Monthly | UK | Assessment completion# of submitted assessments / # of assessments started | 2025-05 | 0.48 |
| 0. Summary - Monthly | UK | Net orders# of orders which are shipped | 2025-06 | 71,341 |
| 0. Summary - Monthly | UK | Net orders# of orders which are shipped | 2025-05 | 67,992 |
No KPI rows match that filter.
Trends
Month-on-month trends
Headline metrics vs June 2025
| Metric | July 2025 | June 2025 | Change |
|---|---|---|---|
| Adj. revenue | £11.8m | £11.2m | +5.4% |
| Contribution | £1.4m | £1.3m | +7.7% |
| Adjusted EBITDA | £330k | £295k | +11.9% |
| Cash on hand | £10.4m | £10.1m | +3% |
| UK new weight-care patients | 13k+ | 12k+ | +8.3% |
| UK Trustpilot | 4.7 | 4.7 | 0% |
Group KPI movers (2025-07 vs 2025-06)
No comparable group KPI rows for 2025-07 yet. They appear once the month's workbook is loaded.
All pages
Full PDF source viewer
The July 2025 pack has no source pages loaded yet. Add page images and extracted text to publish the source viewer.
History
Historical archive
Every approved month is locked and preserved. Open a past pack read-only, or compare month-on-month movement across the headline numbers.
Adj. revenue £11.8m
+5.4% MoM
+5.4% since June
Adj. EBITDA £330k
+11.9% MoM
+11.9% since June
Cash on hand £10.4m
+3% MoM
+3% since June
New patients 13k+
+8.3% MoM
+8.3% since June
Month Status Adj. revenue Adj. EBITDA Contribution margin Revenue trend Note
July 2025 Viewing
In review
£11.8m +5.4%
£330k +11.9%
11.9% +0.3pt
Provisional July pack. Awaiting approval
Adj. revenue £11.8m +5.4%
Adj. EBITDA £330k +11.9%
Contribution margin 11.9% +0.3pt
Cash on hand £10.4m +3%
New patients 13k+ +8.3%
June 2025
Approved
£11.2m —
£295k —
11.6% —
Approved at the June board meeting; locked as the historical record. Approved by Board · 2025-06-24
Adj. revenue £11.2m —
Adj. EBITDA £295k —
Contribution margin 11.6% —
Cash on hand £10.1m —
New patients 12k+ —
Approvals
Approval & sign-off
Report status
In review
Final approval gate: Open
Provisional July pack. Department sections are still being submitted and reviewed; figures are placeholders for system validation.
All department sections must reach “approved” before the final gate can pass.
Department sections
- Approved Strategy & overview
Owner: Chief Executive · Updated 2025-07-14
- Ready for review CEO report
Owner: Chief Executive · Updated 2025-07-16
- Ready for review Group financials
Owner: Michael · Updated 2025-07-15
- Draft Market performance
Owner: Scott, Tyson, Annick & Ed · Updated 2025-07-15
- Draft People
Owner: Alan · Updated 2025-07-12
- Ready for review Operations & supply chain
Owner: Bev & James · Updated 2025-07-15
- Draft Clinical
Owner: Abdal · Updated 2025-07-11
- Draft Product & technology
Owner: Sami · Updated 2025-07-16
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